MagicINFO™ 9 Add-on

Expanded insight with proof of play analysis

Marketing with data-driven insights can be the difference maker between your business and the competition. MagicINFO™ Insight collects and analyzes Proof of Play (PoP) history from multiple displays, and now the enhanced insight dashboard provides more tools to get the most out of content. Insight creates detailed performance reports for advertisers and can show content ROI with custom 3D charts for more visual analysis.

Customizable content management

Collect and analyze Proof of Play (PoP) history from multiple displays, and with the enhanced insight dashboard, get the most out of content with more tools. Now, users can set and manage the index any way they want, including by brand name, weather, and region. Analyze ads by regional performance or by different environmental factors to show performance during different types of weather.

Seamless data upload

Now it’s easier than ever to upload sales data from different store’s POS terminal. MagicINFO™ 9 identifies and maps five essential data points key to analysis regardless of POS systems across regions, making it simpler and faster to compare data. Businesses can compare performance against real sales data to create new goals and plans, rather than analyzing separately. Plus, the analysis accounts for environmental factors including weather data.

Content ROI analysis

MagicINFO™ provides simplified content ROI analysis that helps businesses plan for the future. By uploading sales data to the platform, MagicINFO™ can compare content plays versus actual item sales to determine correlations and effectiveness. It helps businesses know what content is working effectively and what is not, allowing for real-time the modifications to provide maximum return.

Dynamic, real-time data delivery without interruptions

MagicINFO™ Datalink delivers up-to-date information with simplified, real-time content management, by pulling external data from the customer database and sending to the MagicINFO™ Player. Users can create dynamic content with MagicINFO™ Datalink, adapting elements such as changes in price, exchange rates and interest rates, all of which can change in real time. This capability allows users to customize and display impactful information, streamlining content management, minimizing operation cost and with a host of new features also now added, MagicINFO™ Datalink ensures maximum business performance.

Simple data integration and utilization

MagicINFO™ Datalink supports dynamic information delivery, presenting up-to-the-minute data for a straightforward, efficient and real time user experience. MagicINFO™ Datalink also supports a variety of user databases and doesn’t require any separate middleware to connect user data to the platform, making it easy no matter what infrastructure a user has in place.

* Middleware or third-party software may be recommended depending on specific customer requirements.

Increased operational efficiency

MagicINFO™ Datalink utilizes data caching by analyzing data before downloading to the player to determine if there is a change in the data or not, with only new data being downloaded to eliminate unnecessary traffic. MagicINFO™ Datalink also supports data pushing, meaning that when the data is updated, the database sends only updated content to datalink even before set cycle. Finally, multi-thread communication with multiple servers simultaneously, vastly improves data transmission rates in larger organizations and infrastructures.

Enhanced features and functionality

MagicINFO™ Datalink features backup solution that regularly saves the last 24 hours of data in XML format so if there is any network disruption, displays can showcase the right content based on matching the time. In addition to text data, Datalink also supports a versatile range of media content including video and images for any business need. For efficient operation, admin users can assign proper organization access to each data module, setting restrictions and ensuring appropriate management of data and content.