MagicINFO™ 8 Add-on
Enhanced data management
Today’s leading businesses make data-driven marketing a priority in order to provide customers with the best experience possible. That’s why MagicINFO™ 8 includes several new features expanding usability for a wider range of business needs and giving users the ability to automate routine tasks. Now scheduling can be set up based on specific conditions including a wide range of variables, so the most effective content is automatically presented. Additionally, with web content becoming more commonly used across platforms, MagicINFO™ now features a new web content player and web-based content creation tool that doesn’t require technical coding.
Dynamic, real-time data delivery without interruptions
MagicINFO™ Datalink delivers up-to-date information with simplified, real-time content management, by pulling external data from the customer database and sending to the MagicINFO™ Player. Users can create dynamic content with MagicINFO™ Datalink, adapting elements such as changes in price, exchange rates and interest rates, all of which can change in real time. This capability allows users to customize and display impactful information, streamlining content management, minimizing operation cost and with a host of new features also now added, MagicINFO™ Datalink ensures maximum business performance.
Simple data integration and utilization
MagicINFO™ Datalink supports dynamic information delivery, presenting up-to-the-minute data for a straightforward, efficient and real time user experience. MagicINFO™ Datalink also supports a variety of user databases and doesn’t require any separate middleware to connect user data to the platform, making it easy no matter what infrastructure a user has in place. MagicINFO™ Datalink provides a straightforward drop-down menu for SQL, even without user knowledge of SQL language. * Middleware or third-party software may be recommended depending on specific customer requirements.
Increased operational efficiency
MagicINFO™ Datalink utilizes data caching by analyzing data before downloading to the player to determine if there is a change in the data or not, with only new data being downloaded to eliminate unnecessary traffic. MagicINFO™ Datalink also supports data pushing, meaning that when the data is updated, the database sends only updated content to datalink even before set cycle. Finally, multi-thread communication with multiple servers simultaneously, vastly improves data transmission rates in larger organizations and infrastructures.
Enhanced features and functionality
MagicINFO™ Datalink features backup solution that regularly saves the last 24 hours of data in XML format so if there is any network disruption, displays can showcase the right content based on matching the time. In addition to text data, Datalink also supports a versatile range of media content including video and images for any business need. For efficient operation, admin users can assign proper organization access to each data module, setting restrictions and ensuring appropriate management of data and content.
Data-driven analytics for optimal promotions
MagicINFO™ Analytics powered by Brightics AI allows users to optimize store promotions and campaigns based on integrated data. Marketers can create custom rules and automate promotions to display the most relevant content to customers every time. MagicINFO™ Analytics also provides a dashboard which delivers meaningful performance reports including sales trend analysis based on time of day, date and weather as well as individual ad performance and funnel reports. The MagicINFO™ Analytics platform allows retail managers and marketers to better understand promotion results, informing future marketing campaigns.
Customized rules for optimum performance
MagicINFO™ Analytics includes Rule Manager, allowing users to set basic parameters for analysis. The first element is rule design, allowing users to create custom rules from a wide range of variables to automatically present the most effective content based on the rules set. Second, Rule Manager also provides a dashboard which delivers meaningful performance reports including sales trend analysis based on time of day, date and weather as well as individual ad performance based on real-time data.
In-depth customer interaction analysis
MagicINFO™ Analytics offers Behavior Sensing, which allows retailers to better understand customer engagement in-store. Features such as People Count to determine foot traffic, Zone Analysis to identify congestion in certain areas, and heat map to locate hot and cold spots; all enable retailers to further optimize their store’s layout, design and promotion planning. All information is fed into the dashboard, providing insights for users to create a more efficient content flow and store experience.
Advanced AI analysis
MagicINFO™ Analytics gives access to Brightics AI, a comprehensive, high-performance data analysis tool. Users can import and analyze data from various sources including Rule Manager, Behavior Sensing and IoT sensor data such as beacons and NFC. Brightics AI provides in-depth data analysis and enables customized data modeling, providing personalized insights specific to each user’s needs. Finally, Brightics AI has an intuitive interface that aids visual search and interpretation of data, with reports that are highly visualized and easily understood to help users better understand their data.
Proof of Play analysis for advertisers
New with MagicINFO™ 8, Samsung has launched MagicINFO™ Insight. MagicINFO™ Insight provides a clean, easy-to-understand playback dashboard for managers and advertisers. The business intelligence tool collects and analyzes Proof of Play (PoP) history from multiple displays, delivering a condensed visual dashboard and report. This helps managers and advertisers identify additional promotional opportunities, eliminating the need for separate business intelligence solutions, saving valuable time and money.
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