Yangjae EL Tower

Delivering information in a smart way and enhancing the interior design at the same time

Many customers visit El Tower for various events and banquets, and one of the things they see in the lobby is “Samsung SMART Signage.” Through the large, high-definition screen of Samsung Smart Signage with improved visibility, customers can get information about each floor, halls as well as buffet menus. The Signage is built in the wall of the lobby for greater space utilization and a clean design. Since Samsung SMART Signages are installed around the elevators directly connected to the underground parking lot, customers visiting EL Tower can access information about the hall before taking the elevator, which has made it easier for customers to find what they need. El Tower has installed the various displays all over the halls to provide guidance service in a smarter way so that customers can easily find their way to the hall.

DIODIA, a traditional nouvelle cuisine buffet that EL Tower is proud of, is actively utilizing Samsung SMART Signage. El Tower considered the characteristics of the restaurant and decided to adopt a portable standing signage to provide information about not only the location, but also menus and promotions. Since the portable standing signage has wheels, it can be moved quickly and easily to any space. In addition, videos or pictures can be played by connecting a USB memory device thanks to the USB Plug & Play feature. It allows administrators to simply modify content if necessary, including when the menu changes due to a seasonal change. The built-in live TV tuner allows the display to be used as a live TV as well. “A special seasonal menu through Samsung SMART Signage stimulates my appetite and I feel like I lose track of time looking at it,” said a customer who visited DIODIA.