case study

White Lodging : Immersive in-room entertainment with a cutting edge Hospitality Display Solution White Lodging : Immersive in-room entertainment with a cutting edge Hospitality Display Solution

White Lodging’s Clark and Grand Hotels

  • Client : White Lodging’s Clark & Grand hotels
  • Industry : Hospitality
  • Samsung Solution :Samsung Hospitality Display solution(Samsung 590 Series, H-Browser)


The Challenges : What were White Lodging's Challenges and Needs?

White Lodging is a premier hotel development firm with 168 premium-branded hotels across 21 states. Their Clark and Grand hotel development project located in Chicago is a first-of-a-kind in the hospitality industry, bringing three distinct hotel brands—Aloft, Hyatt Place, and Fairfield Inn and Suites—together under one roof.

What did White Lodging need to accomplish to deliver top-notch in-room entertainment for hotel guests?

Hotel guests now demand in-room entertainment that delivers the advanced functionality and interactivity of their home TVs. This has led forward-thinking hotels to adopt current technology to deliver the high quality entertainment guests expect. As a world-class hotelier, White Lodging sought to integrate premium hospitality TVs to provide superior in-room entertainment in their Clark and Grand Hotels. These had to be full-featured TVs that could take advantage of P-based TV installation and future-proofing.


SAMSUNG Solution : What are the Key Benefits of Samsung Hospitality Displays?

To meet guest demands, White Lodging deployed Samsung Hospitality Displays featuring H-Browser* in all guestrooms, totaling more than 650 rooms, at the three Clark and Grand Hotels. The streamlined, IP-based solution, equipped with scalable features, eliminated the need for set-top boxes. It also enabled the creation of customizable user interfaces to deliver diverse, multimedia content. The sleek, modern look of the TVs allowed for beautiful, space saving guest room designs.

  • Enhanced room décor.g

    Create a modern ambience for guestrooms with stylish, slim hospitality TV designs that require no externals for a clutter-free, spacious interior.

  • Lower upfront and maintenance costs.

    Eliminate expenses and reduce costs from purchasing, installing, and maintaining external set-top boxes for enhanced operational efficiency.

  • Differentiated viewing experience with brilliant picture quality.

    Deliver high picture clarity and sharp detail via direct-lit LED technology to increase in-room entertainment customer satisfaction.

  • Significantly greater energy efficiency.

    Lower power consumption by over 30% compared to other CCFL back-lit models.

  • Improved operational control over entertainment content with H-Browser*.g

    Employ dynamic content management capabilities, create customized user interfaces, and provide free and video-on-demand (VOD) content.

    *H.Browser is a browser that displays system integrator (SI) developed content to hospitality business operators and guests.

Quick Profile As used at Clark & Grand

Samsung 590 Series Hospitality Display

  • Display Sizes (Diagonal)40 / 46-inch class
  • Panel TechnologyDirect-lit LEDD
  • ResolutionFull HD 1920 x 1080
  • Response Time8 ms
  • AudioDolby™ Digital Plus
  • Connectivity3 HDMI Inputs, USB, Ethernet RJ45/LAN, RJ-12 IR Pass Through
  • Weight40 inch - 19.8lb; 46 inch - 27.5lb
  • FeaturesH-Browser, Samsung LYNK DRM™, Smart TV Apps Platform
  • EnvironmentalEnergy Star® compliant
  • Standard Warranty2 years (parts and labor)


The Result : What Key Achievements Did White Lodging Accomplish?

As a bold thinking industry leader, White Lodging integrated Samsung Hospitality Display solution into all the guestrooms at their Clark and Grand Hotels. They successfully delivered a unique, in-room multimedia entertainment experience that was cost-effective, reliable, streamlined and future-equipped. Because Samsung solution met all hotel requirements and guest response was highly positive, all three hotel brands unanimously agreed to standardize them throughout the property.

  • Enriched branding experience for hotel guests.

    Enabled the swift changing of TV content including brand logo and customized user interface to keep the room and technology fresh and adaptable.

  • Significant hotel resource savings.

    Reduced costs by removing all technical issues upon elimination of set-top box purchase, installation and maintenance for each guestroom.

  • Future-enabled hotel property.

    Positioned to quickly integrate new Hospitality Display features to meet evolving customer demands and expectations with IP-based systems that allow for flexibility and swift adaptation.

  • Greater hotel guest-centric experience.

    Provide guests with more control over their in-room experience allowing the use of Smart TV apps, widgets and mobile connectivity via personal technology they bring to the hotel.

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