30 November 2022
Forward-thinking sports arena upgrades displays to transform fan experience
Samsung completed the installation of an upgraded display solution in the Swiss Life Arena, making it the most modern ice hockey arena in Switzerland. The upgrades include revamped LCD and LED displays, innovative management software, as well as the largest LED cube in Europe. Samsung’s advanced technologies enables the Swiss Life Arena to meet National Hockey League (NHL) standards, a level typically only achieved by North American arenas.
Building an immersive space to captivate spectators while enhancing operations
- Swiss Life Arena
- Samsung Product
- The Wall, IFH-DL, QMR
Understanding that fans come to the stadium for a next-level live experience they can’t replicate at home, Swiss Life Arena wanted to build a modern, immersive event space that keeps fans coming back for more. The arena was also aware of how the latest display technologies could captivate spectators and allow seamless communication, and this was why robust display solutions to enhance both the fan experience and operations behind-the-scenes were needed across the whole facility.
Leaving a lasting impression with iconic picture quality
Swiss Life Arena needed a range of displays throughout the stadium, transforming each space so that it caters to any spectator need. With a diverse portfolio of innovative products delivering superior picture quality and technical support from professional experts, Samsung helped along every step of
the way to create a huge and iconic space that will leave a lasting impression in Switzerland and beyond.
Versatile product portfolio
A critical factor in Samsung being selected as a partner for this transformation was its diverse lineup of displays. As a multifunctional event venue hosting 12,000 spectators, the Swiss Life Arena needed to implement a variety of displays and solutions to enhance the whole facility – from back to front. The leadership at the Swiss Life Arena and ZSC Lions wanted one single provider to handle the entire project and communicate with them, which made Samsung the ideal partner. Samsung’s portfolio, which includes a wide range of LCD and LED digital signage, and all-in-one management solution, along with expert technical support, provided everything the arena required to transform the way it operates.
Samsung installed 669 square meters of LED signage inside the arena, totaling over 18 million LEDs. The giant cube-shaped central scoreboard – which measures 12x12x8 meters – was the principal element of the fan experience, delivering stunning picture quality with brilliant colors to ensure that all
spectators feel a part of the game regardless of their seat. A variety of long, thin ribbon displays installed around the rink build the atmosphere, even with constantly changing lighting conditions.
Beyond the rink, the auditorium was equipped with Samsung’s true technological masterpiece, The Wall, to deliver information to larger meetings in perfect clarity. Plus, QMR series UHD signage enhanced lounges and restaurants to boost promotions in the arena, while also providing the necessary screen real-estate for operators within the control room. Samsung’s all-in-one signage solution, MagicINFO supported all of this, allowing for real-time and reliable content delivery throughout the stadium to ensure efficient, always-on operations.
Reliable and ongoing support from Samsung experts
Samsung provided comprehensive professional support for everything from product consulting to installation and maintenance. The leadership at Bild+Ton, a reliable AV partner, recognized Samsung for always responding quickly and easily, whether at the start of a project or months after completion. Working directly with the manufacturer gives the customer the advantage of being able to fall back directly on the specialists and developers to resolve any issues quickly and effectively.
- The Wall
The Swiss Life arena project was a huge project. We were looking for a manufacturer to bring in the whole system and Samsung was the only one who could
- Bruno Vollmer
- Chief Operating Officer, ZSC Lions
- Adrian Wangeler
- Chief Executive Officer, Bild+Ton
Samsung always responds quickly and easily. Working directly with the manufacturer has the advantage of being able to fall back on the specialists and developers
Taking experiences to the next level with best-in-class technology
By implementing diverse displays and solutions, the Swiss Life Arena was able to maximize both the fan experience and overall operational efficiency. With best-in-class technology and expert support, Samsung played an integral role in taking experiences at the arena to the next level.
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