case study

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Superdry Norway

LED wall creates larger-than-life fashion experience

4 March 2019

Samsung SMART LED Signage creates a dynamic, modern, and life-like visual experience.

With growing competition to draw shoppers into stores, Superdry needed a way to deliver an elevated experience to attract new customers. After looking for something that would set their stores apart, Superdry partnered with Samsung Electronics and Prodok to create a dynamic, modern, and life-like visual experience. This allowed Superdry to stand out in an increasingly busy retail environment, while ensuring that customers get the most out of every visit to their stores.

Customer Needs

Impressive viewing experience to make the merchandise more attractive

Client
Superdry Norway
Industry
Retail
Region
Europe
Samsung Product
SMART LED Signage

With the opening of a new fl agship store in June 2018, Superdry saw an opportunity to market their expansive in-store collection in a new, innovative way. The store’s location has great potential, sitting on a street that attracts more than 10,000 people per hour during the Christmas season and on the path of the local tram. The team at Superdry just needed a way to make sure their merchandise would be impossible to ignore.

Solution

Dynamic LED signage and LCD video wall brings fashion to life

Before customers even stepped into the newly launched flagship store, Superdry wanted to capture their attention. By installing LED signage in the main window displays, consumers were drawn into the store and in an industry as visually-focused as fashion, this is critical to impress potential buyers and provide a memorable experience both in and out of the store.

To further enhance this customer experience, Samsung and Prodok also installed indoor LED monitors behind the counters in a total of three stores throughout Norway. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content — all within a compact, easy-to-maintain design. In turn, Superdry delivers more realistic content for a modern, memorable shopping experience.

In addition to the LED displays, Superdry wanted a bold solution to stand out from the crowd. For them, the Samsung video wall signage was game-changing. Having used posters in the past to promote new merchandise and product promotions, they are now able to easily upload dynamic, new content with just the click of a button. The video wall offers a larger-than-life experience that showcases all that the store has to offer.

Advanced content management helps retailers set trends for customers and competitors

In Norway, regulations prohibit retailers from showing video in street-facing displays to prevent driver distraction. Using an advanced content management system, Superdry is able to conveniently create, schedule and deploy content across their entire digital signage network so the right content is deployed in the right way, to the right audience, at the right time. This ensures dynamic video is being played inside the store while the street-facing windows also display impactful content at the same time. The solution is so effective that retail competitors often come into their shop and ask where they can get the same display.

Technology Highlights

  • Superb color accuracy and brightness uniformity thanks to precise calibration and panel technology
  • Highly reliable displays designed for 24/7 operation, with simple, easy-to-use special wall mount
  • Life-like viewing experience with superior picture quality and intuitive usability

With the big screen, we can always get the best and new images from UK, and the customers that will come in, they will always see what they can expect and they will always see the latest trends and everything that we have to offer

Hans Christian Axel Melbye
CEO, SDR Norway AS
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Result

Eye-catching displays now light up the streets

Since installing Samsung’s Indoor LED and video wall, Superdry has noticed increased foot traffic in stores and lowered costs due to a more efficient advertising process. Their eye-catching displays now light up the streets at night and make it easier than ever to reach new customers.

Related Products

IF040H-DL

P4 / consistent and colorful presentation in any indoor environment

IF060H-DL

P6 / consistent and colorful presentation in any indoor environment

IF015H-E

P1.5 / Customize your immersive environment with fine pixel pitch LED displays

IF025H-E

P2.5 / Revitalize indoor customer engagement

IF012J

P1.2 / industry-best video processing technologies with High Dynamic Range (HDR) picture refinement

IF025H-D

P2.5 / superior picture quality and high-versatility potential

IF040H-D

P4 / superior picture quality and high-versatility potential

IF060H-D

P6 / superior picture quality and high-versatility potential

IF015H

P1.5 LED Signage with superior picture quality and intuitive usability

IF020H

P2 LED Signage with superior picture quality and intuitive usability

IF025H

P2.5 LED Signage with superior picture quality and intuitive usability

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