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Statue of Liberty Crown Cafe
Samsung SMART Signage Platform has provided an integrated, easy-to-manage digital signage solution that lets staff directly adjust content and schedule updates throughout the day.
Challenge
The Challenges : What were Crown Cafe's challenges and needs?
Evelyn Hill Inc. is the official food and retail concessionaire for the Crown Cafe on Liberty Island and several other National Park service monuments. Having a long heritage of innovation, they pride themselves on introducing new technologies to better serve the thousands of visitors who come to their establishments. With rapid advancements in technology, food vendors have to provide the kind of modern service customers expect, which is why Evelyn Hill sought to implement the latest digital signage when renovating the Crown Cafe.
What did White Lodging need to accomplish to deliver top-notch in-room entertainment for hotel guests?
Hotel guests now demand in-room entertainment that delivers the advanced functionality and interactivity of their home TVs. This has led forward-thinking hotels to adopt current technology to deliver the high quality entertainment guests expect. As a world-class hotelier, White Lodging sought to integrate premium hospitality TVs to provide superior in-room entertainment in their Clark and Grand Hotels. These had to be full-featured TVs that could take advantage of P-based TV installation and future-proofing.
What did White Lodging need to accomplish to deliver top-notch in-room entertainment for hotel guests?
Hotel guests now demand in-room entertainment that delivers the advanced functionality and interactivity of their home TVs. This has led forward-thinking hotels to adopt current technology to deliver the high quality entertainment guests expect. As a world-class hotelier, White Lodging sought to integrate premium hospitality TVs to provide superior in-room entertainment in their Clark and Grand Hotels. These had to be full-featured TVs that could take advantage of P-based TV installation and future-proofing.
Solution
SAMSUNG Solutions : What are the Key Benefits of Samsung Displays?
To provide a contemporary customer experience, Evelyn Hill installed 10 Samsung MDC displays as sleek dynamic menu boards above the service counter in the Crown Cafe. Three 40” displays were placed at the entrance and several 22” displays were installed in portrait format on pillars along the queue line delivering promotions and infotainment to keep customers engaged. All displays featured embedded media player and MagicInfo® software for easy content management without any external hardware.
- User-friendly Cafe display content management
Enable nonprofessional users to easily schedule, play and update display content from anywhere at any time using MagicInfo®.
- Stylish décor with thin bezels and slim profile
Create a modern, more attractive interior with the appearance of menu boards floating above the counter.
- Significant power saving
Consume 40% less power than traditional LCD panels by utilizing energy-efficient LED direct-lit technology.
- Streamlined system with embedded media player
Eliminate the need for a PC or external media player to serve content with everything needed coming in the box.
- Engaged customers with brilliant picture quality
Deliver menu items, promotions and infotainment in Full HD resolution and vibrant colors.
Quick Profile As Used at Status of Liberty Crown Cafe
Samsung MD-C Series Commercial LED LCD Displays
- Display Sizes (Diagonal)32 / 40 / 46 / 55 inches
- Panel Technology60 Hz Direct-LED backlit LCD
- Resolution1920 x 1080
- Brightness350 nits
- Screen Depth3.7 inches
- Bezel Width16.3 mm (bottom 21.9 mm) for MD32C; 17.4 mm (bottom 22.0 mm) for MD40C / MD46C / MD55C
- Weight14.1 lbs for MD32C; 21.6 lbs for MD40C; 27.6 lbs for MD46C; 42.1 lbs for MD55C
- EnvironmentalEnergy Star® 5.0 compliant; RoHS compliant
- Standard Warranty3 years on-site (parts/labor)
Result
The Result : What Key achievements did Crown Cafe accomplish?
Samsung displays, serving as digital menu boards in the Crown Cafe, successfully provided a dynamic, customer-friendly ordering experience for over 600 guests an hour. Moreover, queue displays delivered infotainment reducing perceived wait times. The embedded media player and MagicInfo® solution allowed employees to manage dynamic content quickly and easily. Display content is to be further expanded into food and nutrition facts and employee messaging.
- Enhanced Cafe atmosphere
Introduced a sleek product design with no need for any external device to create an elegant, uncluttered ambiance.
- Optimal delivery of messages to the appropriate viewers
Effectively scheduled the automatic delivery of Cafe promotions to customers and company content to employees at the ideal moment.
- Improved customer satisfaction
Provided a colorful and convenient way to order with digital menu boards and reduced perceived wait time with engaging infotainment to the delight of customers.
- Substantial cost reduction.
Reduced cost by adopting power-saving LED back-lit panel and eliminated the need to purchase, install and maintain any form of external hardware.
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