SKINFOOD Gangnam-daero Branch

The eye-catching display helps induce customers to enter the store

The SKINFOOD Gangnam-daero branch installed “Samsung SMART Signage” in the showcases around the entrance, where customers can easily see, to provide information about promotions, inducing customers to enter the store. In fact, it is not difficult to find customers standing in front of the two “Samsung SMART Signages” to see information about promotional events. With “Samsung SMART Signage,” you don’t need to print out posters or handwrite notices to paste them on the walls. Plus, the Signage makes it easier to modify information about discount items, rates and descriptions on the screen whenever there is a new promotional event. An image rotation feature that automatically rotates content according to the orientation of the image allows you to play clear images, even in portrait mode. “Samsung SMART Signage helps us to increase sales because it catches the eyes of the people waiting for the bus at the bus stop, attracting customers to enter the store,” said the store manager.

High-definition display to deliver the feeling of natural colors + super slim bezel to maximize the level of immersion

A total of 5 “Samsung SMART Signages” in the store plays sensuous video content of the SKINFOOD brand, giving vitality to the store. “Samsung SMART Signage” applies the calibration technology to minimize the color deviation, giving the vivid images of SKINFOOD products. In particular, it delivers a lively space with the feeling of a natural texture and colors of food materials like fruits and honey. Plus, the bezels of “Samsung SMART Signage” that is 36% thinner than the previous model help better engage customers though the seamless large screen. Lively advertisement images of new products and video content with brand stories provide visual pleasure to customers visiting the store.

Everyone enjoys Samsung SMART Signage

Foreigners who visit the store are showing a good response to “Samsung SMART Signage.” In many cases, foreign visitors do not need explanations about products in their mother language because they happen to intuitively understand how good products are by watching images on the screen. “In particular, foreign customers tend to show more interest to products that entertainers introduce on the Samsung SMART Signage. I feel that showing customers television CF in the store has improved the brand credibility,” said the store manager