Plaza del Callao

Exceptional introduction of outdoor digital signage

Installing Samsung’s digital outdoor signage in the heart of Madrid was a strategic decision; ensuring one of Europe’s busiest intersections that transformed the city. The vertical display introduced was installed high above the plaza’s busy streets, captivating locals and audiences from around the world. The mounted display, featured on one of the largest buildings in the area, created a spectacular option for companies to deliver marketing and advertising information to large audiences.

The powerful outdoor digital display

Samsung’s 6 mm pixel-pitch outdoor LED display installed at the plaza measured 37 m high by 6m wide and had a 960 x 5760 resolution. At that time, this was Samsung’s highest-quality digital display with the industry’s highest quality diodes, producing deeper contrast and a significantly wider viewing angle than the firm’s previous generation of super-sized displays. With the high-resolution Surface Mount Diode (SMD) board and cabinet design, the display has an extended lifespan and delivers information continually for up to 11 years. The outdoor display also includes a built-in temperature control system and management technologies that are energy-efficient and lowers operational costs.

Collaborating with Samsung was an easy decision

As Super 8 looked to partner with a company that manufactures digital displays, they turned to Samsung given its proven record and market leadership. From beginning to the end of the project, Samsung was able to easily deliver powerful content with its brilliant digital LED display and innovative technologies.

Brant and immersive life-life experience

Presenting advertising messages in Madrid’s Plaza del Callao before the digital signage launched included static banner and communication was one-way. With the new display incorporated at the plaza, it created an interactive forum for businesses to present product information to audiences, engaging them at a different level than before. With true-to-life images and graphics, awe-inspiring videos and vibrant colors day and night, Plaza del Callao is a remarkable and immersive viewing experience.