MSC Cruises

World’s largest LED sky screen at sea with superior picture quality

To ensure the “wow factor” as soon as guests enter the main promenade of the ship, Samsung installed the longest LED signage (93 meters long) on any cruise ship to date. The stunning signage which is consist of 1,664 cabinets on the promenade dome is one of the first things passengers will see and immediately immerses them in their journey. In addition to the promenade sky screen, the IFH-D P4 LED signage was also installed in the MSC Grandiosa’s Theatre, made up of over 275 cabinets and offering live entertainment, musicals and shows to passengers on board.

Samsung’s IFH-D series offer a perfect combination of superior picture quality and video processing technologies with High Dynamic Range (HDR) picture refinement to add crystal-clear clarity to any content. The IFH-D series also implements dynamic peaking that empowers displays to reach peak brightness levels nearly two times higher than standard LED solutions.

Enhanced content and platform management

Samsung’s MagicINFO platform allows MSC Cruises to create, schedule and deploy exciting and engaging content across its ship’s display network all from one single location. Meanwhile, they can also monitor and adjust display settings and troubleshoot potential performance issues via remote access, making sure that customer engagement is not impacted at any time. Powered by TIZEN, the powerful Samsung operating system is built to handle the demands of a large cruise ship out in the ocean.

The 690 series, hospitality displays was integrated with ZOE, the virtual assistant of MSC Cruises, in addition to Harman collaboration. The Harman artificial intelligence (AI) speaker was able to connect to ZOE through Samsung’s hospitality management solution which combines critical capabilities into a single, efficient solution. This capability is supported by full HD (FHD) resolution and features such as screen mirroring with personal devices, room environment controls and smart hub for access to a range of useful applications to ensure maximum guest comfort even away from home.