McDonald’s Korea

Superior display visibility and enhanced customer engagement

For outdoor, Samsung installed its OHF series outdoor and OMN-D window signage at Goyang Samsong. Samsung’s OHF outdoor signage provides high visibility to attract and engage customers. Consumers can easily read the menu board in any weather conditions thanks to the display’s high brightness. Special circular polarizing technology also makes it possible to clearly see the display when wearing polarized sunglasses. A built-in Auto Brightness sensor automatically adjusts the brightness based on the external lighting environment, also saving operating expenses and reducing power consumption. The OHF outdoor displays are also verified to provide dependable performance in a wide range of outdoor settings by utilizing a special self-cooling system, allowing for a level of durability that can sustain 24/7 operations while negating the need for additional air conditioning systems.

With its IP56-rated protection and tempered Magic Glass, the display can withstand physical impact as well as dust, humidity or other outdoor elements that could affect the display in a busy DT location. Samsung’s OMN-D, dual-sided window display delivers content that stands out to customers whether they are in-store or passing by, regardless of outdoor elements such as bright sunshine hitting the display. Featuring eye-catching brightness and a high contrast ratio, the display remains bright and clear, delivering an uncompromised picture that will capture the attention of potential customers. The slim depth also frees up valuable space, giving QSRs greater flexibility in storefront design.

Engaging and dynamic content

In addition to OHF and OMN-D, McDonald’s selected Samsung’s indoor menu board solution, helping to give customers a vivid and unique experience through dynamic content, while also providing them with necessary information about menu offerings and ingredients with best-in-class picture quality. Given the importance of aesthetics to McDonalds, the indoor menu board display also provided an all-new symmetric design, simplifying wall mounting and ensuring installation is seamless. As with the OMN-D, the flat back and slim depth ensures a display that will seamlessly fit into any environment.

Enhanced operational efficiency and eco-friendly marketing

Samsung’s comprehensive MagicINFO platform allows users to conveniently create, schedule and deploy exciting and engaging content across an entire digital menu board. From coffee in the morning to ice cream on a hot Summer’s day, MagicINFO enabled McDonald’s to seamlessly update displays to provide timely and relevant offers to customers for any occasion. Digital content also means there is no longer a need for outdated, paper menu boards and advertisements. This dramatically decreases the amount of paper and plastic waste generated, creating a more eco-friendly and environmentally sound business.

Offerings

Total solution offerings including displays and solution per store.

• OHF 55”: Pre-sell board & Outdoor menu board, 3 units
• OMN-D 55”: Window display, 1 unit
• QHR 49”: Indoor menu board, 4 units
• MagicINFO Display & contents management solution license

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