Korea Racing Authority LetsRun Park in Busan & Gyeongnam

Giant 13m-wide screen realizes live and dynamic broadcasting of horse racing

Samsung SMART Signage UH55F-E Series provides the super slim 1.7mm bezels that are 51% thinner compared to the previous model (UDE-P), helping realize a giant and seamless display without any distortion. “Since horses run about 2,000 meters in a single race, we decided to adopt a wide screen to capture the lifelike realism of being at the races. Customers love being able to watch ‘Samsung SMART Signage’ from the lounge, as it delivers a wide screen with high-definition broadcasting,” said an official form the Park, who adopted “Samsung SMART Signage.”

Uniform and clear picture quality and strong durability realize vivid images and higher immersion level

Samsung SMART Signage provides information about the odds, games and horses to customers who are waiting for the next race. When the racing is finished, it immediately shows the rankings. All this makes horse racing all the more exiting. Samsung SMART Signage UH55F-E Series boasts strong durability that mean it can be used to play content vividly for up to the 7 days in a row. When there is no racing, it can play promotional videos about KRA or customized content for visitors. The anti-light reflection panel helps minimize the reflection of the surrounding lights to realize optimized brightness. The calibration technology has been applied to the products for color uniformity, which is one of the most important factors in the video wall. This technology helps realize color uniformity, delivering uniform and optimized picture quality.

The realization of a perfect integrated solution including a broadcasting relay system

In particular, Samsung SMART Signage has succeeded in distinguishing itself from others with an innovative broadcasting solution. It provides a transmission method that directly receives videos from the broadcasting equipment, rather than the traditional TV method, as well as a “Wall Controller” broadcasting system, which allowing for the screen control. This live-broadcasting system allows people to have a more immersive experience of every horse racing around the country on Samsung SMART Signage. It also makes it more efficient to control the whole display of the SMART Signage with a normal laptop without complex broadcasting equipment. The “Wall Mount” solution, which greatly reduces the installation stages, allows you to simply install “Samsung SMART Signage” anywhere you want.