Hyundai Department Store Pangyo Branch

Differentiated interior design with Samsung SMART Signage

The Pangyo branch actively utilized Samsung SMART Signage for the interior design to realize a differentiated atmosphere. 51 Samsung SMART Signages installed in the food court on the first basement level showcase the true beauty of digital display technology. Samsung SMART Signages, installed based on the customers’ circulation paths, deliver images in vivid colors, which make shoppers feel like watching media art in a gallery. 

New ways to display products with a video wall, realization of VM (Visual Merchandising)

Samsung SMART Signages, installed on the wall of the fourth floor, deliver colorful images to catch customers’ eyes. In particular, the real products for sales in store are displayed on the transparent display between video walls, maximizing the advertising effects. Plus, the images of vivid colors in harmony with real products provide another source of attraction. Hyundai Department Store Pangyo Branch has never missed any detail. For example, it installed Samsung SMART Signage to the pillars in the shopping place.

Convenience to Find Necessary Information Anytime Anywhere

The Pangyo branch installed Samsung SMART Signages based on customers’ circulation paths so that they can easily get information they need. Customers can find information about events on the Signages around the escalator or elevator, and find location information on the kiosk Signage using the touch screen. All this allows customers to easily find the location of the store and enjoy their shopping experience. Also, the culture center, the largest one in the capital area, has the Samsung SMART Signage to show information about various programs at a glance.