Hyundai America Technical Center, Inc.

Outstanding visual accuracy through microLED technology

Powered by microLED technology and with a pixel pitch of 0.8 millimeters, The Wall produces images that look stunning from any angle, even up close, unlike rear projection display. Millions of bright, micrometer-scale LEDs on a deep black background create unparalleled clarity in true-to-life color — exactly what HATCI’s design team was looking for, according to IGI marketing director Paul Helm.

For the designers at HATCI, seeing their concepts come to life in true color on a high-resolution full-size display removes much of the uncertainty that often accompanies the first look of a physical verification model. The Wall’s visual accuracy, combined with VR imaging software, has given the team the confidence to extend the design freeze much closer to the first verification model.

Expandable size scale to display full-size automotive design

Before HATCI digitized their design process with The Wall, it was common for each studio to be working on up to three full-size clay models simultaneously. Though clay models needed to be brought together in the same studio for a final design workshop, the logistics and material needs made this a difficult and expensive setup. Each studio was typically forced to narrow down their designs to one model early in the process, which ultimately restricted design permutations.

Compared to the traditional design process, HATCI’s digital workflow using Samsung’s The Wall not only saves time and money but allows the team to move their design freeze very close to the actual fabrication of the first prototype. The flexibility of The Wall’s modular design also means that the display can be expanded to accommodate future design work on vehicles that are too large to fit on the current configuration.