case study
Geico has enhanced its global competitiveness in the B2B automotive industry by installing interactive e-boards and HD video walls at its headquarters and research facilities.
Challenge
The Challenges : What were Geico's challenges and needs?
With nearly 50 years experience, Geico S.p.A. has become the leading international producer of automated paint plants for the automotive industry. Always striving to implement the latest technologies and methods to stimulate improvements has contributed to Geico’s continued growth and reputation as reliable, flexible and attuned to customers’ budgets and needs. Research has revealed a direct connection between collaborative work environments and increased worker productivity and innovation. Knowing this, Geico was seeking to inspire in-house inventiveness and enhance operations to take its mission to the next level and remain an industry leader.
Dynamic work place that encourages innovation
Geico needed to create an interactive internal environment that stimulated idea sharing and the kind of ingenuity that leads to advancement and growth. This required integrating interactive digital displays over traditional static signage to create next generation work spaces that promote creativity.
Distinguished brand image to embody the spirit of progress
Through adopting cutting edge technology, they sought also to elevate their brand to a level that projected premium quality and service. In doing so, Geico wanted to bring added value to their brand image so that it would convey the innovative spirit they are dedicated to embracing.
Solution
SAMSUNG Solutions : What are the Key Benefits of Samsung Displays?
To inspire development of innovative ideas and build brand recognition, Geico installed Samsung interactive e-Board solutions comprised of large format displays (LFDs) with touch overlays, and MagicIWB™ (Interactive White Board) software and enlisted NUMERO 10 to manage them in meeting halls, the president’s office and halls for training and client meeting. Video walls were deployed in the reception area and Pardis Innovation Centre to elevate the brand.
- Superb picture quality and enhanced visibility
Ensure Geico employees or clients can see the screen from virtually anywhere in the room with sharp Full HD-quality images and wide-viewing angle
- Interactive meetings with advanced e-Board
Enable staff to effectively communicate ideas for more productive meetings using an e-Board with MagicIWB (Interactive White Board) solution that allows connection to participant devices, integrated speakers and Webcam for videoconferencing
- Eye-catching visuals made with video walls
Draw greater attention and enhance the Geico brand image with sleek video modules arranged in various configurations and presenting brilliant images
Result
The Result : What Key achievements did Geico accomplish?
"The attractive design of Samsung displays presents brilliant images and very thin frames that convey the feeling of avant-garde technology and quality,” concluded Arabnia. “The installation of Samsung video walls at our Pardis Innovation Centre marks an evolution, compared to the former approach based on static images. Improvements focus on enhancing quality and design by adding an element of value that we are sure will not pass unnoticed by our visitors, clients and prospective clients."
Energetic internal environment that powers ingenuity
- Fostered interaction and collaboration among employees
Encouraged a productive exchange of creative ideas to drive innovation using e-Boards with touch overlays and embedded IWB solution
- Improved operational procedures
Enriched communications with e-Boards equipped with videoconferencing capabilities and interaction with participants’ electronic devices
- Engaged clients and prospective clients
Captured the interest of customers as well as potential customers and brought them into the creative process
Elevated brand image to project ground breaking innovation
- Impressed clients and visitors with an enhanced high-end brand image
Projected an avant-guard image with impressive video walls and sleek, stylish displays that added extra value to the brand
- Heightened installation flexibility
Enabled optimal visual impact through customizable video walls designed into various shapes and sizes with a modular display system
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