Fashion Research Italy Foundation

A history of innovation

After a detailed evaluation, the FRI team selected Samsung as its virtual catwalk partner. Masotti in particular cited Samsung’s proven creativity to accommodate unique signage scenarios as a deciding factor. Following close consultation, the FRI identified Samsung’s OH85F Series large-format outdoor displays as the ideal foundation for the virtual catwalk.

Outside thinking

The OH85F Series displays suited the FRI’s plans for a prominent, eye-catching entrance. As the largest outdoor displays in Samsung’s portfolio, the OH85F screens would immediately be noticeable to approaching guests, with a slim-depth design further drawing eyes to content rather than the physical display itself. And with the integration of Samsung’s leading visual display technologies, the FRI could confidently deploy content with optimal brilliance, color depth and captivation.

Clear, consistent and continuous

Samsung and collaborative partner Videoworks also reinforced the virtual catwalk’s eight-display series with durability-driving features. Each OH85F Series display is IP56 Ingress certified, signifying an ability to resist variations from weather, heat and other sources of natural interference. An integrated, filter-less self-cooling system also maintains content integrity and consistency in times of extreme temperatures, while also reducing user expenses. For added defense, the virtual catwalk’s signs contain anti-reflection and anti-vandalism glass.

A convenient management style

To further provide value and extend their partner’s ROI, Samsung and Videoworks also identified opportunities to help the RFI maximize its operational efficiency. In particular, the FRI recognized great advantage from the displays’ embedded MagicINFO content platform. Through MagicINFO, the RFI’s managers now can load, modify, schedule and deploy static and motion content from any location, offering greater flexibility and adaptability. The virtual runway also will help the RFI shed management and maintenance costs common with traditional showcase events, with the signage technology replacing more demanding human components.