Crown Park Hotel Seoul

With the modern interior design and new facilities, Crown Park Hotel Seoul has 200 standard hotel rooms of 17 types with various layouts and interior designs and 4 suite rooms along with a trendy restaurant, lounge, 4 banquet halls and meeting rooms as well as fitness facilities. The Samsung Business TV and Smart Signage were installed all over the hotel from the entrance to the room. The hotel considered everything from strong durability, sophisticated design and reliable services, featured by Samsung Electronics, a leader in its field. However, there was another reason why Crown Park Hotel chose Samsung Electronics. “We secured management efficiency with Samsung Link Reach Solution and differentiated conveniences with Samsung Business TV” As more and more foreign tourists are vising Korea, the hotel industry is trying to distinguish itself to attract tourists from around the world. This is one of the reasons why many hotels are seeking changes in various aspects including the device, content, IT infrastructure, and customer service. Crown Park Hotel moved faster than many other hotels. It adopted Samsung Business TV and Link Reach Solution and focused on realizing a standard management system and customized services.

Sujeong Ko, the marketing manager of Crown Park Hotel explained why she chose Samsung Business TV, “As more and more hotels from the five-star hotel to the business hotel began to adopt smart devices, we realized that we needed an effective IT solution. As more than 95% of guests are foreigners, we needed to consider a language service for them. We began to think about a ‘total hotel solution’ since it can satisfy the needs of the employees and guests including efficient management, reduced maintenance costs, and customized services. So, we decided that we would adopt a TV, which is one of the most common things in the room, to achieve our goals.” Samsung Business TV is the product customized for hotels with everything they need. The main features include TV Home Menu Setting, Hotel Logo Display & Welcome Message Input, TV Setting Security. With the Home Menu feature, various information including time, date, hotel information, and notifications of promotions and events can be easily selected and edited on the basic content template. Samsung Business TV also support various languages including English, Japanese, and Chinese. Generally, it is never easy for any hotel to realize its own standard system in terms of manpower, time and costs. However, Samsung Business TV provided far more features optimized for hotels than other TV models at similar prices, which is why it is cost effective. In particular, the “USB Cloning” feature allows the basic settings to be simply copied to all TVs using a USB memory device, which helps save a lot of time since there is no need to set up each TV one by one.