Coex SM Town / K-Pop Square

Curved SMART LED signage turns heads in the city

The SMART LED Signage, which connects the two displays together with a curved edge, is 81m wide and 20m high (giving a total surface of 1,620m²), which is four times the size of a basketball court. Various Hallyu(Korean wave) content and characterful advertisements shown on the SMART LED Signage deliver immense pleasure to those passing by. Samsung Electronics’ SMART LED Signage draws attention not only for its amazing size, but also for its curved display. Samsung Electronics connected the displays on the two different outer walls on the large building with a curved edge. The curved design is very useful since it seamlessly connects two displays at a right angle, allowing you to deliver content as the way it is. It can help maximize the screen size to expand the viewing angle. Even at night, when lights are turned on in the surrounding building, the signage become harmonious with those buildings. Thus, just playing video ads on the giant SMART LED Signage creates a magnificent view. A person who watched the SMART LED Signage said, “It is amazing and surprising that the two displays, which are large enough to see from distance, are connected with a curved edge. I feel like I’m watching a film in a large movie theater, rather than watching an outdoor ad.”

Vivid display with strong durability lights up Seoul day and night

People visiting the SM Town area of COEX can see the vivid screen of the LED signage at night and even in the day under strong glare and sunlight. Samsung SMART LED Signage supports the display with high brightness in up to 9,000nit and the resolution of 7,840 X 1,952, which is almost twice the resolution of UHD, so that it can show clear images even in bright sunlight and high-density images applying the 10mm distance between each pixel. To prevent any inconvenience to drivers or pedestrians, it automatically lowers the brightness at night to reduce the glare, realizing images optimized for the surrounding environment. Thanks to its strong durability, it is hardly affected by external conditions like rain or wind, and it can be used for up to 100,000 hours*. In this regard, we can say that it is the best media to light up Seoul day and night.