CJ ENM’s Virtual Production Stage

Unrivalled picture quality based on Micro LED technology

CJ ENM was looking to build a virtual production studio with the best-in-class picture quality as part of their vision to launch the most advanced one-stop production facility in Korea and strengthen its content production. Samsung’s The Wall has been evolving in terms of picture quality since its introduction in 2018, which has resulted in greater quality than computer graphics so actors and directors can look at real images while working. Today, The Wall has unrivaled picture quality when compared to other LED screens, especially with its superior color reproduction. The Wall showcases the deepest blacks and represents colors as they were originally intended, making images look and feel real, and satisfying over 99% of DCI-P3, the studio industry standard.*

* DCI-P3 (Digital Cinema Initiatives P3): A color gamut set by Digital Cinema Initiatives, LLC., which is 25% wider than sRGB.
* 99% of DCI-P3 was internally measured by Samsung.

Highest specification for industry requirement

In addition to enhanced picture quality, The Wall allows for rapid camera work and close-range shooting. The pixel pitch is short, meaning the density of pixels is high, making it more advantageous to shoot closely to the back wall compared with other LED screens. The Wall’s product innovation makes filming more efficient by easily reducing flickering and moiré during shooting, common challenges in the film industry today. The Wall’s diode refresh rate is 7,680hz, the highest in the industry, making it easy to adjust the refresh rate of cameras to avoid interference Between screen frequency and camera frequency. Through multiple camera tests, The Wall was able to significantly shorten this process.

Convenience installation and maintenance

IWA, one of the latest additions to The Wall line-up is easier to install and customize for a variety of spaces with multiple design options, including L-type, curved and ceiling options. Samsung tailored the technology to the needs of CJ ENM by installing two sets of the wall in their studio, a circular model with a diameter of 20m and a straight model with a length of 20m. Maintenance is also improved due to the molded surface of The Wall’s screen, which makes it easier to wipe off dust, a task that is typically difficult for film crews.

Technical support

Last but not least, Samsung’s professional technical support team helped with every stage of the process from design to deployment. The team brought to the customer’s environment invaluable professional knowledge and a collaborative attitude to ensure smooth planning, installation and functionality. Samsung’s team of technical experts was able to confidently support the CJ ENM team at every step, allowing everyone to remain focused on delivering the best possible virtual production experience.