CGV Sangam

Samsung SMART Signage provides movie information clearly and vividly even in dark spaces

One of the spaces that CGV Sangam took the greatest care in the renewal process is the box office. The interior design of the box office is very important, as this is where people’s first impression of the movie theater are decided. Customers arrive seeking movie information and can get it easily on a clear and bright screen, even in a low luminous environment. CGV Sangam replaced the 5 monitors installed on the upper side of the wall in the box office with 9 “Samsung SMART Signages.” The replaced large-screen Signage, which is composed of 9 Signages, offers remarkably improved display readability. “Samsung SMART Signage” has adopted the super slim bezel that is 36% thinner than the previous model (UDC series) to provide a seamless large-screen. This minimizes the visual interruption with the panel for anti-light-reflection. Now, customers visiting the movie theater can find information about movies now playing, tickets and parking on a large and clear screen. An official from CGV Sangam said, “Our regular customers were first to recognize the change and they were well received. Many customers are satisfied with the screen since they can confirm showtimes or check the remaining seats a bit away from the screen.”

Samsung SMART Signage provides customized information in real time, strengthening customer communication

The installation of “Samsung SMART Signage” has taken customer experience to another level, even in the waiting space. Other movie theaters may inform customers about their showtimes and theaters on a normal screen, but CGV Sangam installed 6 Signages so that customers can easily get information on a large screen that offers greater readability. This allows CGV Sangam to update information about showtimes and theaters in real-time without difficulty, and inform customers that the movie will soon begin when showtime starts. “Samsung SMART Signage” provides customized information in real time, and one of its strengths is an effective and integrated operation system that allows the central server to remotely control the system and scheduling. “Samsung SMART Signage” offers outstanding calibration technology, which minimizes the color contrast, shows more dramatic and immersive movie trailers, making customers’ waiting time even more pleasant.