Cafe Gratitude

Versatile payment option

The modular design of the Samsung Kiosk provides functionality to support a variety of payment options including credit card, barcode, QR code and NFC. It also contains an internal printer module removing the need for any additional payment peripherals, while making maintenance fast and easy. For regular customers, the kiosk system also enabled customers to earn points that can be credited directly to their mobile phone number, a must-have in the modern retail environment where loyalty must be rewarded to avoid dissatisfaction and ensure repeat customer business. This versatile range of options is built based on Samsung’s proven SoC (System on Chip) technology, enabling the product to function without the need for an external PC – highlighting Samsung’s leadership in the PC-less solution space, another deciding factor for the customer. The SoC technology also ensures operational stability of the Kiosk meaning low failure rates for consistent performance and minimal disruption or downtime for the business, maximizing sales potential at all times.

Compact design to complement the space

At only 73.3cm tall without a stand and 23.6cm deep, with a 24-inch touch display, the Samsung Kiosk is a compact and modern solution, which seamlessly integrated with the existing aesthetic of the café. The Kiosk also provides enhanced flexibility with three installation types – countertop, floor stand and wall-mounting – with no bulky external media player needed either for optimized space saving. In Cafe Gratitude specifically, there were concerns that the entrance space would be inconvenient based on the amount of space in the store, but Samsung’s Kiosk was designed to support any compact form, so it was a seamless installation.
Finally, the owners were very conscious of managing the spread of bacteria given the number of people touching the screen every day, particularly during currently heightened sensitivity. But Samsung’s UL-certified, Antimicrobial Coating technology protects the screen against certain bacteria, infused with a zinc-based additive verified to inhibit microbial growth during customer interactions.

* NFC is optional
* Card reader options vary upon countries

Upselling opportunities with clear, crisp visuals

With Samsung’s deep expertise in the retail sector, it understands the importance of crisp and clear visuals in attracting the attention of customers and creating upselling opportunities. Cafe Gratitude promoted its flagship Matcha Shot Cream Latte by ensuring it was one of the first items seen by customers when using the kiosk touchscreen. Within days, the café saw an increase in the order of premium beverages, doubling from 20% to 40%, while orders of an Americano or Latte – which are popular but cheaper options – decreased. The café was able to generate higher sales at the same time as generating consistent positive feedback from customers on the options available.