Samsung selects peerless-AV® as the preferred mount supplier for its European display showroom


— Fixed 6x3 LED Flat-to-Wall mounting system highlights and refreshes the showroom at Samsung’s european headquarters —


Watford, UK, 27 November 2017 - AV technology pioneer Peerless-AV® today announced that Samsung Electronics Europe has installed its Universal LED Mounting System to support a range of flat panel wall, video wall and special mounting solutions in its newly refurbished European Headquarters showroom in Chertsey, UK.

“Samsung’s SMART LED displays are the focal point of the recently renovated European and U.K. showroom, and we’re pleased to have our LED Mounting System supporting this unique gallery,” said Keith Dutch, Managing Director – EMEA, Peerless-AV. “We worked closely with Samsung to enhance the LED displays’ presentation, and the result is a highly impressive, impactful viewing experience for staff and visitors. It’s also a great showcase of our LED mounting solution, which has been installed successfully in several leading banks, financial institutions and major organisations across Europe since its debut at ISE 2017.”

Samsung’s new showroom features 18 Samsung IL025E SMART LED tiles installed in a 6x3 configuration in conjunction with Peerless-AV’s Fixed Flat-to-Wall Universal LED Mounting System, which is integrated within a purpose-built false wall structure. A side door gives access to the rear of the wall for easy maintenance and servicing. This versatile design also allows showroom visitors to view the mounting system’s tiles and modular structure from behind.

The showroom is divided into various application zones – including reception, meeting room, classroom and office, Tizen, café, hospitality and partner solution area – featuring a range of new Samsung high brightness, interactive and mirrored screen, LCD display models etc.. Peerless-AV supports these screens with multiple flat and articulating SmartMount® Flat Panel Wall Mounts, award-winning DS-VW765-LQR Full-Service Quick Release Video Wall Mounts, a SR560M Flat Panel Trolley, a custom SR598 large format trolley, floor-to-ceiling and back-to-back ceiling hung Single Pole Modular Systems, and a HPF650 Hospitality Wall Mount.

“The U.K. showroom is a fantastic resource for customers and partners to view our very latest innovations up close and gain a better understanding of their various features and benefits,” said Damon Crowhurst, Business Unit Director, Displays, at Samsung Electronics Europe. “We are honoured to partner with Peerless-AV for secure and professional mounting that ensures our displays are presented in a safe and aesthetically-pleasing manner.”

In addition to serving as Samsung’s preferred showroom mount supplier, Peerless-AV products, including small and large flat-to-wall mounts and security locking wall mounts for LCD displays, also will support displays on the Samsung European Display Roadshow Truck, which is currently touring subsidiaries and events across Europe.

For more information on the full range of Peerless-AV mounts and solutions visit