Samsung joins hand with the Peninsula Hong Kong Hotel to advocate the Innovative Technologies Development for the hospitality industry


— Debuts IF012J SMART LED Signage, the latest model of IF series in Hong Kong —


Hong Kong – 24 January, 2019 – Samsung Electronics H.K. Co. Ltd debuted a 110-inch SMART LED Signage composed by IF Series LED displays (IF012J) at “HSH Kaleidoscope Lab Pitch Night” Powered by The Hong Kong and Shanghai Hotels, Limited, the mentorship-driven startup initiative provided 12 weeks of coaching and mentorship to start-up companies. Through the SMART LED signage composed by Samsung IF Series LED displays (IF012J), start-up companies introduced their innovative technologies specifically designed for hospitality industry, bringing a clear, life-like viewing experience to the guests at the event.

Samsung has been committed to develop innovative technology and ranked fourth in global R&D investment. Samsung continues to lead the industry, bringing top-notch innovations and products to the market with remarkable tracked records, including IF Series SMART LED Signage that assists businesses in developing a new mode of purchase, innovative digital meeting solutions The Flip, revolutionary new Micro LED technology “The Wall” that was just unveiled at The International Consumer Electronics Show (CES). All of them are designed to provide customers with a personalized and unique user experience.

“Samsung is committed to bring a richer digital experience, and create a more fruitful business environment through innovative technologies and products. Through the collaboration with The Peninsula Hong Kong Hotel, we hope to advocate the use of innovative technology applications in hospitality industry, and to create a richer digital experience together.” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd. “Consist of LED modules in 1.26mm pixel pitch, the latest model of IF series – IF012J SMART LED Signage we debuted today will bring finer picture quality and more flexible display solution to enterprises. Also, customers can connect IF012J SMART LED Signage to MagicInfo 6, Samsung’s exclusive content management platform, to enjoy a one-stop content and hardware management experience. We expect Samsung IF Series SMART LED signage to create interactive and unforgettable customer experience for all industries, thereby bringing more business opportunities to enterprises.”

Bright and Clear Picture Quality Realistic Content Display


With only 1.26mm pixel pitch, IF012J combines industry-best video processing technologies with High Dynamic Range (HDR) picture refinement for added clarity and sophistication. IF Series SMART LED Signage is compatible with various color gamut settings, the displays’ sophisticated dynamic peaking technology elevates peak brightness to levels nearly two times higher than the standard LED maximum, making the picture brighter and more eye-catching. In addition with built-in HDR adaptation, it optimizes gradation within individual scenes for a life-liking picture quality with immense details.

Accurate Color Display Meet Different Needs

Conventional LED displays struggle to present red, green and blue color hues accurately in low grayscale settings. The IF Series SMART LED Signage overcomes these challenges through a unique algorithm that maintains R/G/B gradation and thereby improving color accuracy. Even in low-brightness indoor environments, such as conference rooms, shopping malls and art galleries, etc., IF Series SMART LED Signage can preserve color accuracy and visual power, and ensures that content catches eyes and resonates.

Moreover, the Samsung IF Series’ compact design ensures a flexible, seamless implementation in any indoor setting. Full-front access to critical signage components ensures a tidy activation free of catwalk space, while versatile rear access offers more convenient, quick-turn maintenance.

Extend to Household Usage

Samsung’s IF Series SMART LED Signage displays provide truly immense details and realistic picture quality, and can customize the size and shape of the displays according to the needs, users can therefore display more creative promotion and information content, to enhance its attractiveness and competitiveness, and bring a more memorable experience to customers. Samsung IF Series SMART LED Signage is suitable for any business, including conference rooms, shopping malls and art galleries etc., or even be part of the home interior design, to add a digital interactive experience to daily life.

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