Samsung introduces a bright, visible and efficient  semi-outdoor SMART Signage solution


— High brightness and energy efficiency make up the highly visible semi-outdoor signage solution —

Samsung Introduces a Bright, Visible and Efficient

Semi-Outdoor SMART Signage Solution

High brightness and energy efficiency make up the highly visible semi-outdoor signage solution


SEOUL, Korea – November 27, 2014– Samsung Electronics Co., Ltd. introduces the Samsung OMD Series SMART Signage Outdoor solution to help business owners increase the impact of their semi-outdoor messaging with bright, vivid and energy efficient LED backlit unit displays.

The Samsung OMD Series is powered by Samsung’s proven LED backlight unit technology, or BLU for short. The impressive visibility and energy efficiency of the displays deliver brilliant and effective messaging across a range of professional settings and industries. Adaptive model configurations and display sizes, alongside sophisticated design, built in Wi-Fi and content management system (CMS) ensure the optimal signage experience for business owners and customers alike. 

“Samsung’s commitment to providing energy efficient, yet high-performing displays is demonstrated by our OMD Series SMART Signage Outdoor solution,” says Seog Gi Kim, senior vice president, Visual Display Business, Samsung Electronics.“Our approach fills the gap in the semi-outdoor signage market by delivering remarkable brightness and enhanced functionality, allowing business owners to create and deploy powerful, vivid and attractive messages easily.” 

Unmatched Visibility and Energy Efficiency

Samsung OMD Series Outdoor displays feature 2,500 nit brightness to attract and engage audiences with better visibility and readability in any light environment. Unlike conventional in-window displays, where contrast ratio dramatically decreases when exposed to brighter light sources, the display’s high contrast ratio of 5,000:1 allows consistent, clear and vivid delivery of visual messaging.


To better help businesses control costs while presenting stunning digital messaging, the OMD Series Outdoor displays have an impressive power consumption and brightness efficiency ratio. An automatic brightness sensor optimizes energy consumption and provides optimal visibility and brightness in various lighting environments. From storefront windows to outdoor settings, businesses’ messages are delivered in the most effective way. 


Brilliant and Easily Customizable Messaging

 Samsung OMD Series Outdoor displays provide a full-service digital signage solution developed to excel across several industry verticals. The displays feature the MagicInfo Player S2 CMS for simple content updating, publishing and clutter-free configuration through the embedded second-generation Samsung Smart Signage Platform (SSSP) with built in Wi-Fi. Using a web-based authoring tool, businesses can create and customize professional promotions using more than 200 pre-built, industry-specific templates.


To meet the real-time needs of businesses, the OMD Series Outdoor displays feature a built-in Wi-Fi module for extended connectivity, improved control and added convenience. Businesses can effortlessly create and update promotional materials at any time, upload content using a mobile device or PC and then deploy or schedule content using the built-in Wi-Fi, Wi-Fi Direct or USB connection server, thus simplifying the work process for businesses with real-time device access.

Flexibility and Durability to Meet Needs of Various Business Environments

Through extensive market analysis, Samsung developed the OMD Series Outdoor displays to be flexible and responsive to evolving market, business and customer needs. Available in two model configurations, ranging in size from 46-inches to 75-inches, the displays are adaptive to any display environment. Similarly, the displays can be used in various customized housings, environments or as stand-alone displays.


·        OMD-K: A kit-type display optimized for use in customized housings, this configuration serves a wide range of applications and environmental needs, including drive-thru locations, wayfinding and entertainment venues.

·        OMD-W: The display is ideally suited for semi-outdoor use and stand-alone applications, such
as window displays, and features an aesthetically-pleasing back panel to hide connectivity ports and openings.


Fitted with a highly-durable LCD shell, the OMD Series Outdoor displays also have been specially designed to offer superior performance even in harsh conditions. The OMD Series Outdoor LCD cell is designed to withstand harsh environmental conditions, including high temperatures and both direct and indirect sunlight.


Sophisticated Design to Complement Business


Offering the slimmest profile and bezel of any semi-outdoor display, the Samsung OMD Series Outdoor is perfectly designed to complement the design aesthetics of any business, from cosmetic stores and entertainment venues to grocery stores and quick service restaurants (QSR) fast-food outlets. The super-slim bezel and bezel-to-bezel measurement of 15.8 mm make the display perfect for creating stunning, seamless video walls or impactful, stand-alone in-window and wall displays. Additionally, the Samsung OMD Series Outdoor slim-depth panel efficiently utilizes space and reduces housing design costs.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit