Samsung Integrates Prismview Sales and Marketing Teams into Display Organization Expanding its Position as an Industry Leader in LED Video Technologie


— The addition of Prismview’s market-leading Outdoor LED technologies further strengthens the Samsung Display portfolio —


RIDGEFIELD PARK, N.J. (October 1, 2019) — Today, Samsung Electronics America announced the integration of Prismview, LLC Sales and Marketing Teams into its display business, further strengthening the company’s display portfolio and salesforce. The Utah-based company manufactures and installs large-format LED video displays, and their products are recognized around the world for outstanding image quality and superior durability.

“With the union of Samsung’s industry leading display business and Prismview’s innovative LED technology, we are excited to extend our industry leadership while driving the LED market forward while continuing to meet the needs of our growing customer base,” said Harry Patz, Senior Vice President and General Manager for the Display Division at Samsung. “This combination allows for continued innovation in LED technologies and creates a breadth, scale and market reach that will benefit customers, technology resellers and strategic partners.”


Prismview is a subsidiary of Samsung Electronics Co., Ltd. Founded in the early 1990s as YESCO Electronics, the company was acquired in March 2015 and rebranded as Prismview, a Samsung Electronics Company. Prismview will continue to operate its Product Management, Production, Engineering/R&D and Administration Groups out of the Logan, Utah offices.

“This integration will yield expanded coverage of our Sales and Marketing Teams to extend into new markets,” said Don Szczepaniak, President and CEO of Prismview, LLC. “From the time of the original investment by Samsung in the Outdoor LED market, Prismview has continued to grow our product and services portfolio. This merge into the Samsung organization is the natural progression to continue our leadership in the digital display market.”

Prismview has deployed thousands of displays worldwide, and installed some of the largest, most complex and recognizable LED video displays installations in the world, including: M&T Bank Stadium (home to the Baltimore Ravens), Rogers Place (home to the Edmonton Oilers), State Farm Arena (home to the Atlanta Hawks), Vivint Smart Home Arena (home to the Utah Jazz), Spectrum Center (home to the Charlotte Hornets), and multiple spectaculars, including several installed along the world-famous Las Vegas Strip and throughout Times Square in New York City, including the recent renovation of One Times Square.
Samsung Electronics Co., Ltd. has maintained its position as the No. 1 worldwide leader in digital signage as measured by unit sales for the 10th consecutive year. Recently released data from IHS Markit, the leading provider of digital signage market data, identified Samsung as the top selling brand in the industry since 2009. According to the IHS Technology report “Public Display Market Tracker,” Samsung accounted for 25.8% of the global market share for digital signage unit sales in 20181. Samsung offers technology that fulfills the increasing demands of today’s businesses, provides the opportunity to transform workspaces and create new, immersive experiences for customers.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit For the latest Samsung news, please visit and follow us @SamsungNewsUS.

1 Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.