— Samsung new Onyx cinema LED screen is ushering the next generation of movie theater technology —

Hong Kong – 7th June 2018 – Samsung Electronics H.K. Co. Ltd. today introduced the new Onyx Cinema LED screen in Hong Kong. The new Onyx Cinema LED screen alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Samsung also announced Hong Kong's first-ever Onyx Cinema LED screen will be unveiled in MOVIE TOWN on 7th June 2018. It will be the 7th Onyx Cinema LED screen in the world, following Seoul, Shanghai and Hollywood.

Samsung new Onyx Cinema LED screen is ushering the next generation of movie theater technology. The sensation of watching a movie on the backlit Cinema LED screen – with its High Dynamic Range (HDR) picture quality and infinite contrast ratio – is unlike anything experienced before.

“We aim to break into the theater business in a big way,” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd. “By aligning brilliant, uniform color presentation with LED picture quality the Samsung Onyx Cinema LED technology redefines theater screen quality and invites movie enthusiasts into the most immersive and memorable viewing arena. We are honored to introduce the first Onyx Cinema LED screen in Hong Kong, and will continue strive to bring immersive viewing experience, and create new generation of cinemas to movie enthusiasts.”

The Next Generation of Cinema

By bringing the visual power of LED picture quality to the big screen, Samsung Onyx Cinema LED screen offers viewers more powerful, compelling and memorable content. As Onyx Cinema LED technology is unaffected by ambient light, it can uphold consistent and distortion-free picture quality that keeps audiences engaged and furthers realism by featuring high brightness and picture quality.

Samsung Onyx Cinema LED display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx Cinema LED screen translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

Samsung announced partnership with MCL Cinemas – one of the largest cinema circuits in Hong Kong, with 9 prime cinema sites and 48 screens – to bring the first ever Onyx Cinema LED to the brand new cinema, MOVIE TOWN in New Town Plaza, Shatin, that will be the 7th Onyx Cinema in the world, following Seoul, Shanghai and Hollywood.

“Viewing quality is always the top priority for movie-goers. We are always exploring new solutions and technologies to enhance movie-viewing enjoyment, in order to attract more audiences to enter the cinema. Through the partnership with Samsung, we believe Samsung Onyx Cinema LED screen will bring a totally new movie-viewing experience to audiences, and will fully show filmmakers’ work as intended and at optimal to them. This definitely will become an important milestone for the cinema industry in Hong Kong.” Said Ms. June Wong, General Manager of Multiplex Cinema Limited.

Expanding Presence through Worldwide Partnerships

The Samsung Onyx Cinema LED screen was debuted at CinemaCon 2018 came as Samsung continues to expand its presence among global cinema operators and audiences. As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor® HDR-compliant pictures that shine on the Onyx screen. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.

For more information about Samsung Onyx, visit: https://displaysolutions.samsung.com/led-signage/onyx.

For more detailed information, please visit www.samsung.com or contact Samsung customer service hotline at (+852) 3698 4698.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.