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Industry trends

Due to the development of the latest game engines and real-time rendering technology, the use of virtual production is growing rapidly.

  • Virtual production growing fast
    Virtual production growing fast
    As the global pandemic continues to present challenges, virtual production capabilities may become a competitive advantage for content creators.
  • End of the green screen
    End of the green screen
    Virtual production is enabling productions to create immersive and dynamic sets and backgrounds, which can be altered in real-time while avoiding costly set designs
  • Health and safety top of mind
    Reimagining story telling
    Story tellers are able to reimagine the methods of storytelling and content creation across a growing number of industries, delivering deeply immersive experiences

Understanding Virtual Production

Virtual Production enables modern content creation, offering filmmakers and producers numerous benefits, including increased efficiency. Creating immersive video environments for broadcasting and filmmaking, Virtual Production gives content creators the ability to react to and manipulate digital elements in real-time during live production, not only reducing the cost of on-location shoots and post-production time, but also enhancing the performance of the people involved.

Why Samsung virtual production?

When it comes to virtual production, picture quality is one of the most important factors. The Wall provides linear grayscale to deliver natural texture, volume and shades without distortion, as well as black seal technology which provides a uniform, black canvas while enhancing durability. The Wall comes packed with Ultra Chroma Technology and 20 bit processing, allowing detailed, realistic shades of content for a deeper sense of extended reality.

When using LED displays in a studio, flicker lines and screen synchronization are two major issues. Samsung’s The Wall addresses these issues and minimizes flicker lines by supporting an industry top level 7,680 Hz refresh rate. Additionally, MICRO Motion guarantees clear, fast-paced visuals, while the MICRO AI processor analyzes, identifies and instantly optimizes content resolution and contrast while eliminating motion judder.

Customers can build their virtual studio to their exact specifications thanks to The Wall’s full modular flexibility, offering endless design options and scalability according to the studio environment. Black seal technology creates deep black and superior contrasts through a uniform black canvas. The screen is also built for ease with the docking connection feature, requiring minimal signal or power cable connection between cabinets.

Make your dream studio a reality

See how you can create the purest, most realistic images with Samsung Smart LED Signage. The Wall is built for any studio environment, offering custom design to streamline the production process. No matter the size demands, from XR studio to volume studio, Samsung will make your dream a reality.

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Success story with Samsung virtual production

Discover how Samsung virtual production helped a variety of customers succeed

Kropac Media

Groundbreaking Micro LED technology transforms production process for leading German media company. Delivering the ultimate visual experience for every production

Learn more

Vive Studios

Many studios are looking to create close-to-reality videos without spending unnecessary time and effort – an approach that has significantly increased in popularity as a result of the pandemic

Learn more
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