DOOH(Digital out-of-home) advertising is a key component for industry growth, while traditional OOH remains steady
of OOH advertising revenue will go to digital in 2021 while it's 1/3 in 2016
of top 100 OOH advertiser x2(doubled) spending from 3Q 2016 to 3Q 2017
Global DooH media revenues up 13% in 2017
*Source: PwC, 2016 / PO Media, 2017 / Digital Signage Today, 2018
Display solutions are an essential resolution to enable dynamic messaging experiences in real-time
To captivate the audience's attention, digital display solutions can help advertisers to stand out from the competition with real-time dynamic messaging and viewing experience. That improves upon merely delivering information to facilitate merchandising.
Deliver rich digital
What Samsung offers
Samsung, the #1 global digital signage solution provider, offers a comprehensive portfolio of display solutions for a wide array of indoor and outdoor applications, including billboards, street furniture, entrance, moving walks, way-finding and ad-case solutions.
Deliver highly engaging advertising contentVibrant outdoor LEDs reinvent the billboard experience for consumers with state-of-the-art technology, while brands gain a more absorbing connection with their customers.
Capture viewer attentions and increase advertising revenueVivid outdoor LEDs and standalone signage entertain and inform with dynamic ads. Waiting passengers are delivered visually engaging content from multiple brands, compelling brand interactions and purchases.
Enhance customer experience with rich digital contentIndoor LEDs and video wall displays encourage consumers to enter and browse. Doohers can display sales items, new product lines and provide incentives for pedestrians to come in and shop.
Drive customer engagement and purchasesStandalone signage entices visitors to watch, learn and interact anywhere – whether in a mall, airport or another venue. Compelling ad content can drive customers to a specific store or encourage visitors to scan a QR code and buy online.
Inform and entertain customers with interactive contentStandalone signage and interactive displays assist and guide guests and enhance the customer experience in high-traffic areas with easy-to-find information, which helps make shopping experiences more enjoyable and airports easier to navigate.
Manage devices and connect with easeSamsung MagicINFO and Smart Signage Platform(SSSP) provide comprehensive control to users. Users can create and update the information and ad contents easily and as needed.
Coex SM Town / K-Pop Square
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Medial Pole in Gangnam-daero
The street of light in Gangnam-daero becomes a global landmark
New phase of digital signage advertisement
Becomes a global complex cultural art space
Plaza del Callao
Massive digital display brightens one of Europe’s busiest intersections
Samsung DOOH display solutions
Discovering new opportunities for advertisement through state-of-the-art-technology
Samsung SMART signage window display OMN, OMN-D, OMR datasheet
Promote content with exceptional clarity in any storefront window