DOOH DOOH
DOOH

Deliver dynamic messages in real time

DOOH

Market trends

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Market trends

DOOH(Digital out-of-home) advertising is a key component for industry growth, while traditional OOH remains steady

  • 1/2

    of OOH advertising revenue will go to digital in 2021 while it's 1/3 in 2016

  • 37

    of top 100 OOH advertiser x2(doubled) spending from 3Q 2016 to 3Q 2017

  • 13%

    Global DooH media revenues up 13% in 2017

*Source: PwC, 2016 / PO Media, 2017 / Digital Signage Today, 2018

Display solutions are an essential resolution to enable dynamic messaging experiences in real-time

To captivate the audience's attention, digital display solutions can help advertisers to stand out from the competition with real-time dynamic messaging and viewing experience. That improves upon merely delivering information to facilitate merchandising.

  • Captivate audience's
    attention

  • Enable interactive
    advertising contents

  • Increase sales

  • Build brand
    awareness

  • Build brand
    awareness

  • Deliver rich digital
    information

  • Provide immersive
    viewing experiences

What Samsung offers

Samsung, the #1 global digital signage solution provider, offers a comprehensive portfolio of display solutions for a wide array of indoor and outdoor applications, including billboards, street furniture, entrance, moving walks, way-finding and ad-case solutions.

Billboards

Billboards
Street Furniture /
Bus Shelters
Entrance /
Moving Walks
AD-Case
Way-Finding
Management
Billboards

Deliver highly engaging advertising content

Vibrant outdoor LEDs reinvent the billboard experience for consumers with state-of-the-art technology, while brands gain a more absorbing connection with their customers.

Outdoor Signage

Street Furniture / Bus Shelters

Capture viewer attentions and increase advertising revenue

Vivid outdoor LEDs and standalone signage entertain and inform with dynamic ads. Waiting passengers are delivered visually engaging content from multiple brands, compelling brand interactions and purchases.

Outdoor Signage

Entrance & Moving Walks

Enhance customer experience with rich digital content

Indoor LEDs and video wall displays encourage consumers to enter and browse. Doohers can display sales items, new product lines and provide incentives for pedestrians to come in and shop.

Indoor LED Signage

AD-case

Drive customer engagement and purchases

Standalone signage entices visitors to watch, learn and interact anywhere – whether in a mall, airport or another venue. Compelling ad content can drive customers to a specific store or encourage visitors to scan a QR code and buy online.

WINDOW DISPLAY

Way-finding

Inform and entertain customers with interactive content

Standalone signage and interactive displays assist and guide guests and enhance the customer experience in high-traffic areas with easy-to-find information, which helps make shopping experiences more enjoyable and airports easier to navigate.

Interactive Display

Management solution

Manage devices and connect with ease

Samsung MagicINFO and Smart Signage Platform(SSSP) provide comprehensive control to users. Users can create and update the information and ad contents easily and as needed.

MagicINFO™

Success stories

Samsung LED Signage: The story behind the largest in Korea Play
Coex SM Town / K-Pop Square

The giant smart LED signage enhances Korea’s times square

Medial Pole in Gangnam-daero
Medial Pole in Gangnam-daero

The street of light in Gangnam-daero becomes a global landmark

Gangnam station
Gangnam station

New phase of digital signage advertisement

Gwangmyeong Cave
Gwangmyeong Cave

Becomes a global complex cultural art space

Plaza del Callao Play
Plaza del Callao

Massive digital display brightens one of Europe’s busiest intersections

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Resources

Collaterals