The Serif HTS010

Establish a new aesthetic in TV with a beautiful piece of décor designed by the Bouroullecs.

  • The iconic I-shaped design that effortlessly blends into any space
  • Deliver brilliant picture quality with QLED, 100% color volume and HDR10+
  • Ambient mode to enhance any guest room, even when the screen is switched off



Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Unconditionally Beautiful

* Actual product may differ from image shown. Please see our product gallery.

A room with a view

360 All Round Design

Enjoy the view of the TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere its put. Let The Serif elegantly symphonize with any space.

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.

Unlike conventional TVs, it doesn't belong next to the wall

New ways to enjoy content


The Serif provides guests with a state-of-the-art option to listen their favorite music.

New ways to enjoy content

* Compatible devices only

See the world in
QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, guests only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

See the world in QLED Technology

An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any guests. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

An eye-catcher for sure

Harmoniously complement any space

* Ambient Mode service may vary by region.

* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.

Mirror the experience

Mobile Mirroring

Guests can easily connect their personal devices in seconds to enjoy their favorite content on the display.

* Compatible devices only.

Mirror the experience

All it takes is a tap

Tap View

All it takes is just a quick tap on The Serif with a guests’ personal device.

* Compatible devices only.
* When using NFC on TV, mobile devices’ Bluetooth will automatically activate.
* This service only works when mobile is on.

All it takes is a tap

The multi-tasking helps too

Multi View

Guests can even split the screen to watch TV and see their smartphone at the same time by connecting their smartphone with Multi View. This is more than a remarkable way to use TV.

The multi-tasking helps too

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.
* Compatible devices only.

It has the power of QLED
and an innovation in audio

It has the power of QLED and an innovation in audio

Experience a comprehensive hospitality solution

LYNK Cloud

Samsung LYNK Cloud empowers hotels with a powerful set of tools to enhance guest experience. LYNK Cloud provides remote display management and can even analyze guests’ content use to uncover marketing insights that help hotel managers deliver optimized promotions.

Experience a comprehensive hospitality solution

* Samsung LYNK Cloud solution must be purchased separately.


Recently Viewed