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Virtual Mirrors, Virtual Fitting: Samsung Shares the Future of Shopping

2015.09.09

— Samsung Electronics will reveal new products using smart signage that will realize futuristic smart shopping at the IFA(Internationale Funkausstellung) 2015, in Berlin. A special space will be set up so that the visitors can experience smart shopping through smart signage solutions such as transparent OLED and smart LED signage. Samsung’s transparent OLED will be revealed for the first time at the IFA. It has a penetration ratio of 45 percent, which is the highest in the world, and full HD resolution. —