News

Retailers can now use Samsung’s digital displays to track in-store customer **XSS Keyword**

2015.09.25

— KEY Excerpt: Samsung wants TO offer retailers insights ON the paths customers take, what they look AT AND WHEN they arrive TO the basis of **XSS Keyword**-based shopper profiles. The anonymized profiling DATA IS THEN used TO sell advertising ON digital signage IN-store, giving control back TO the retailers ON how they sell their digital media. —